Cover story! :-D
My coverage of the IHK Schwaben Trainers’ Day made it to the cover story! November 25th, 2024
New Website for Schwabmünchen Vet
Another project close to home: In collaboration with my wonderful colleagues from Netzwerk Schwabmünchen, we’ve designed the online and offline presence for Tamara Fink’s new veterinary practice. Texts by me. 🙂 November 17th, 2024
My Website is now also available in English!
As I have recently received an increasing number of inquiries from across Europe and North America, an English-language version of my website is now available for international customers. October 17th, 2024
How do I find a good copywriter?
There are many copywriters, as the job title is not defined or protected in any way. Accordingly, there are no training standards that copywriters have to fulfil. So how do you separate the wheat from the chaff? Of course, there are career changers who can write well, but you have the best chance of consistently…
How much does a good copywriter cost?
Copywriters are like so many other things in life: What you buy cheaply, you might end up buying twice. Many students and career changers earn extra money or pocket money by writing texts. For some types of text, the quality level may be sufficient, for example, if you want to fill a webshop with many…
Is an external copywriter worthwhile for my company?
If you only consider the output per working hour, an external writer is more expensive than a permanent copywriter at first glance. However, this impression is quickly put into perspective. After all, you only bring in an external writer when you need them –– and the rest of the time they don’t cost you any…
How do I integrate an external copywriter into my company’s processes?
Would you like to publish content regularly (for example, in a blog or as a press release), but due to capacity bottlenecks it is often not possible to publish the texts with the desired frequency? An editorial plan with pre-defined topics is an ideal prerequisite for working with an external writer. The copywriter has enough…
How do I improve the text quality of my employees?
People are often ‘operationally blind’ to their own texts. Most people are strongly focused on the content: Is everything I’m writing factually correct? Have I processed all the important information? Is my line of argument clear? It’s easy to lose sight of the language. The four-eyes principle is helpful here: Have a second person look…
How do you write a good press release?
When a client asks me to write a press release, I first ask: Why? You need a good hook if the press release is not only to be written and sent, but also read and, ideally, used by journalists for their reporting. The ‘why’ for a press release must be immediately clear to the reader,…
What makes a good speech?
Many people have to give a speech or address from time to time, e.g. as a managing director, board member of an organisation or at a wedding. Most of us don’t feel particularly comfortable with this task. As a speechwriter, I can help! I won’t be able to recite the speech for you, but with…