There are many copywriters, as the job title is not defined or protected in any way. Accordingly, there are no training standards that copywriters have to fulfil. So how do you separate the wheat from the chaff? Of course, there are career changers who can write well, but you have the best chance of consistently…
Copywriters are like so many other things in life: What you buy cheaply, you might end up buying twice. Many students and career changers earn extra money or pocket money by writing texts. For some types of text, the quality level may be sufficient, for example, if you want to fill a webshop with many…
If you only consider the output per working hour, an external writer is more expensive than a permanent copywriter at first glance. However, this impression is quickly put into perspective. After all, you only bring in an external writer when you need them –– and the rest of the time they don’t cost you any…
Would you like to publish content regularly (for example, in a blog or as a press release), but due to capacity bottlenecks it is often not possible to publish the texts with the desired frequency? An editorial plan with pre-defined topics is an ideal prerequisite for working with an external writer. The copywriter has enough…
People are often ‘operationally blind’ to their own texts. Most people are strongly focused on the content: Is everything I’m writing factually correct? Have I processed all the important information? Is my line of argument clear? It’s easy to lose sight of the language. The four-eyes principle is helpful here: Have a second person look…
When a client asks me to write a press release, I first ask: Why? You need a good hook if the press release is not only to be written and sent, but also read and, ideally, used by journalists for their reporting. The ‘why’ for a press release must be immediately clear to the reader,…
Many people have to give a speech or address from time to time, e.g. as a managing director, board member of an organisation or at a wedding. Most of us don’t feel particularly comfortable with this task. As a speechwriter, I can help! I won’t be able to recite the speech for you, but with…
The first blog in history, even if the terms ‘blog’ or ‘weblog’ didn’t exist back then, appeared in November 1990. Since then, this text form has experienced an astonishing career. Unlike most journalistic text forms, it is characterised by the subjective colouring of the author. Regardless of whether it is primarily thoughts, information, experiences or…
