The first blog in history, even if the terms ‘blog’ or ‘weblog’ didn’t exist back then, appeared in November 1990. Since then, this text form has experienced an astonishing career. Unlike most journalistic text forms, it is characterised by the subjective colouring of the author. Regardless of whether it is primarily thoughts, information, experiences or comments that are communicated: Blog texts often create an amazing reader loyalty.
Companies can capitalise on this –– reader loyalty is, after all, customer loyalty. And with a blog, you can underpin your expertise. Whether you offer high-quality jewellery or want to sell hedge trimmers: There are interesting aspects to every niche topic that can be incorporated into blog texts. Staying with the topic of hedge trimmers, blog texts could, for example, deal with when hedges can actually be trimmed, which hedge trimmer is suitable for which type of wood, how to best dispose of hedge trimmings, etc.
Not to be neglected: Well-written blog texts have a positive effect on the Google ranking of a website. This no longer has anything to do with pure keyword stuffing. Google now recognises quite reliably whether a website only wants to sell or also provides valuable information for the reader. This has a positive effect on the ranking in the search engine results list.
However, once set up, a blog requires regular maintenance. In many companies, writing texts for the company blog remains a rather neglected task that is put off from one day to the next.
This is where you can benefit from an external copywriter. They will reliably provide you with fresh fodder for the company blog within the agreed time frames. A real copywriter can take the tedious and time-consuming work out of copywriting. An expert copywriter will also take into account and realise your wishes in terms of language style and customer approach. Should the texts be more relaxed and informal, perhaps even humorous? Or rather sober and as professional sounding as possible?
Ideally, the basis of such a collaboration is an editorial plan in which the frequency of new texts and the content for the next blog entries are recorded. Once a copywriter has familiarised themselves with the topics of your company, they will no doubt provide you with good ideas for the editorial plan and make suggestions for the next content.
In this way, you can optimise the positioning of your company with a manageable amount of effort and relatively low costs, thus retaining customers who secure your turnover.